Get ready to supercharge your event and marketing efforts with real time data. You’ll find a deeper understanding of your attendees’ interests including the sessions, speakers and other attendees they interact with most. Following the event, you can leverage the data to focus future event content and create smarter, more relevant marketing and communication campaigns. Our team of experts has curated the best practices to enable you to meet and exceed your business outcomes. As you review the best practice articles, keep in mind that the overarching framework is to create and maintain a phenomenal experience for your attendees. Ensuring that the app is highly adopted and provides engaging content to your attendees is the baseline that allows you to collect rich behavioral data following the event. The features outlined within the articles are geared to provide you with the most valuable insights and signals.