Go to http://play.google.com/apps/publish/signup and follow the on-screen instructions. It’s important that you are logged into the Google account that you want to be associated with your Developer console.
Note: we recommend using a company email address when creating your Developer Account instead of a personal email address (i.e. Gmail). Google will often reject accounts registered with personal emails because of copyright infringement. In the same regard, the Developer Name you choose in the fourth step is public and displayed to customers in the Play Store. We suggest using your organization or event name and strongly advise against using your personal name or “DoubleDutch". For more information, please click here.