Go to http://play.google.com/apps/publish/signup and follow the on-screen instructions. It’s important that you are logged into the Google account that you want to be associated with your Developer console.
Note: the Developer Name you choose in the fourth step is public and displayed to customers in the Play Store. We suggest using your organization or event name and strongly advise against using your personal name or “DoubleDutch.” For more information, please click here.
Inviting DoubleDutch as a Release Manager
To do add DoubleDutch as a Release Manager, navigate to the User Accounts & Rights page from your Developer Console. You need to be logged in as the Account Owner (the email used to register for the account). Click the “Invite new user” button.
A pop-up will open that prompts the user to invite a new user via email address. Enter firstname.lastname@example.org as the email and choose “Release manager” for Role.
You will receive a confirmation email when DoubleDutch has accepted your invitation. Once the invitation is accepted, DoubleDutch is ready to distribute Android apps on your behalf. For more information, please click here.