What is Brand Awareness?
- Goal Definition: I want attendees to discover and engage with my organization’s brand.
- Event types that would have this goal: Sales Kickoff, Incentive and Rewards Trip, Corporate Internal Meeting, Training or Seminar, Roadshow, User or Partner Conference, Financial Services Client Event, Conference, Medical or Scientific Conference, Expo or Tradeshow, Executive Summit, Customer Advisory Board
How do I increase Brand Awareness?
To promote your organization’s brand throughout the event, leverage the following features. Understand what your audience engages with and increase the effectiveness of your future brand and culture campaigns.
- Develop an Agenda: Uploading a detailed agenda to your DoubleDutch app allows your attendees to access all of the information about the event in one place. Attendees are able to make more educated decisions about the best sessions to attend and the speakers they’ll want to connect with. Attendees can bookmark the sessions they are planning to attend - this will not only provide them with push notifications to remind them of upcoming sessions, but it gives you the information about the most popular sessions.
- Create a Speaker Section: If you have speaker bios, be sure to create a dedicated speaker section within your app layout list. If your attendees are interested in specific speakers, they can learn more about them and see the different sessions they’ll be leading. As an organizer, you’ll be able to see the analytics around the speakers' profiles that are most viewed.
- Create an Exhibitor Section for Different Departments or Internal Groups: If different departments or groups will be hosting booths at the event, set up an exhibitor section to allow them to create profiles for their department or team. These profiles can have booth staff (or team members) associated and be attached to their booth location on the interactive map. You can create this through the platform or allow each department to build their own profiles through the Exhibitor Portal. Upload the description, any relevant project links and booth staff, or team members. The more information you provide, the better information your attendees have at their fingertips - making it simple for them to determine the departments they want to meet with. You can see after the event the teams or booths that were most interesting to the general audience based on the interaction data.
- Enable Ratings and Reviews: Let your attendees provide feedback. After each session that they’ve bookmarked ends, they’ll be prompted to give a review. Their response is based on a five-star scale, giving quick feedback while providing you with a pulse on how your attendees are interacting with your brand, sharing or receiving your messages across events and sessions that have occurred.
- Leverage Surveys: Surveys are the most direct way to collect detailed information about what your attendees think. Think about how the answers of the survey can provide you with data to build an agenda that’s even better for your next event. Create questions that ask how much value was provided in a session, if they would recommend the session, if they would attend more sessions on the topic, or more sessions led by the same speaker.
- Set Up Polls: Polls are not only an interactive way to engage with your event goers, but they can provide you quick answers about what your attendees know or care about. They can be used to add a level of interactivity to a speaker’s session, but they can also be used in a non-traditional way as a global poll. Global polls are available in the activity feed to all attendees within a scheduled time frame. We recommend using global polls to collect information. For example, asking a question about demographics (how often do you use XX product, etc.) or asking a question about what topic track is going to be the most interesting during the event. Both of these question types will provide you with some valuable data.
- Utilize Lead Retrieval: If you have teams set up as exhibitors, they can track who has come by their booths with Lead Retrieval. Lead scanning will provide them with all of the scanned attendees’ information to allow them to follow up during or after the event.
- Create Channels: Create dedicated channels for the topics your attendees are interested in or align with your session topics. Attendees can join channels and participate in the conversation with other event go-ers who share similar interests. Here are a few ideas for Channel topics: First Time Attendees; Meet our Product Team; Industry Trends; Department Segments; Attendee Regions or Run Club.
- File Downloads: Put all of your resources in the app. Make all general event resources and documents available in one place. Think of about including organization collateral, new product information, team information and case studies to allow attendees to learn everything they can about your brand. Consider sharing news articles about your company or industry articles within this section. Following the event, you can gauge the items that were most interesting to your attendees based on downloads and provide relevant follow up around the most popular resources.
Want to learn more about setting and measuring event goals? Click here to learn how DoubleDutch features and Event Performance measurements can be used to drive business outcomes!