What is Membership Renewal and Expansion?
- Goal Definition: I want to increase membership in my organization or community.
- Event types that would have this goal: Training or Seminar, Roadshow, User or Partner Conference, Conference, Medical or Scientific Conference, Expo or Tradeshow
How do I increase Membership Renewal and Expansion?
While leveraging the DoubleDutch technology to interact with members and potential members attending your event, enable the following features to create the most engaging experience. These features will collect the most relevant data signals to allow you to learn what your audience cares most about to fuel your follow up campaigns.
- Create a Detailed Agenda: Uploading a detailed agenda to your DoubleDutch app allows your attendees to access all of the information about the event in one place. Attendees are able to make more educated decisions about the best sessions to attend and the speakers they’ll want to connect with. Attendees can bookmark the sessions they are planning to attend - this will not only provide them with push notifications to remind them of upcoming sessions, but it gives you the information about the most popular sessions.
- Populate a Speaker Section: If you have speaker bios, be sure to create a dedicated speaker section within your app layout list. If your attendees are interested in specific speakers, they can learn more about them and see the different sessions they’ll be leading. As an organizer, you’ll be able to see the analytics around the speakers' profiles that are most viewed.
- Enable Ratings and Reviews: Let your attendees provide feedback. After each session that they’ve added to their agenda ends, they’ll be prompted to give a review. Their response is based on a five-star scale, giving quick feedback while providing you with a snapshot of sentiment data across sessions that have occurred. When ratings and reviews are enabled, attendees will also be prompted to rate and review any speakers or exhibitors they’ve bookmarked.
- Leverage Surveys: Surveys are the most direct way to collect detailed information about what your attendees think. Think about how the answers of the survey can provide you with data to build an agenda that’s even better for your next event. Create questions that ask how much value was provided in a session, if they would recommend the session, if they would attend more sessions on the topic, or more sessions led by the same speaker.
- Create Polls: Polls are not only an interactive way to engage with your event goers, but they can provide you quick answers about what your attendees know or care about. They can be used to add a level of interactivity to a speaker’s session, but they can also be used in a non-traditional way as a global poll. Global polls are available in the activity feed to all attendees within a scheduled time frame. We recommend using global polls to share information about the attendee community. For example, asking a question about demographics (how far you traveled to attend the event, this is my [blank] time attending the event, etc.) or asking a question about what topic track is going to be the most interesting during the event. Both of these question types will provide you with some valuable data.
- Set Up Session Scanning: Session Scanning will provide you with precision data about the audience of each session. You’ll understand how many people attended each session. You can also look for trends across the type of attendees who go to specific sessions to ensure the target audience attendees the session the planning team intended for them. If you have the team to manage scanning attendees as they enter and leave, you’ll also know how long attendees stay engaged at each session.
- Turn on Channels: Create dedicated channels for the topics your attendees are interested in or align with your session topics. Attendees can join channels and participate in the conversation with other event go-ers who share similar interests. Here are a few ideas for Channel topics: First Time Attendees; Industry Trends; Attendee Regions or Run Club.
Want to learn more about setting and measuring event goals? Click here to learn how DoubleDutch features and Event Performance measurements can be used to drive business outcomes!