What is Education?
- Goal Definition: I want my attendees to learn and improve their skills at my event.
- Event types that would have this goal: Sales Kickoff, Corporate Internal Meeting, Training or Seminar, Roadshow, User or Partner Conference, Financial Services Client Event, Conference, Medical or Scientific Conference
How do I cultivate Educational experiences?
To provide your attendees with an experience that allows them to take control of their education throughout the event, be sure to leverage the following features as they apply. Then let the data tell you more about their interests to strengthen your communication content following the event.
- Create a Detailed Agenda: Uploading a detailed agenda to your DoubleDutch app allows your attendees to access all of the information about the event in one place. Attendees are able to make more educated decisions about the best sessions to attend and the speakers they’ll want to connect with. Attendees can add sessions they want to attend to their agendas - this will not only provide them with push notifications to remind them of upcoming sessions, but it gives you the information about the most popular sessions.
- Populate a Speaker Section: If you have speaker bios, be sure to create a dedicated speaker section within your app layout list. Attach your speakers’ social media accounts to add detail to each bio. If your attendees are interested in specific speakers, they can learn more about them and see the different sessions they’ll be leading. As an organizer, you’ll be able to see the analytics around the speakers' profiles that are most viewed.
- Enable Ratings and Reviews: Let your attendees provide feedback. After each session that they’ve bookmarked ends, they’ll be prompted to give a review. Their response is based on a five-star scale, giving quick feedback while providing you with a snapshot of sentiment data across sessions that have occurred.
- Leverage Surveys: Surveys are the most direct way to collect detailed information about what your attendees think. Think about how the answers of the survey can provide you with data to build an agenda that’s even better for your next event. Create questions that ask how much value was provided in a session, if they would recommend the session, if they would attend more sessions on the topic, or more sessions led by the same speaker.
- Create Polls: Polls are not only an interactive way to engage with your event goers, but they can provide you quick answers about what your attendees know or care about. They can be used to add a level of interactivity to a speaker’s session, but they can also be used in a non-traditional way as a global poll. We recommend using global polls to collect information. For example, asking a question about demographics (how far you traveled to attend the event, this is my [blank] time attending the event, etc.) or asking a question about what topic track is going to be the most interesting during the event. Both of these question types will provide you with some valuable data.
- Set Up Session Scanning: Session Scanning will provide you with precision data about the audience of each session. You’ll understand how many people attended each session. You can also look for trends across the type of attendees who go to specific sessions to ensure the target audience attendees the session the planning team intended for them. If you have the team to manage scanning attendees as they enter and leave, you’ll also know how long attendees stay engaged at each session.
- Enable Channels: Create dedicated channels for the topics your attendees are interested in or align with your session topics. Attendees can join channels and participate in the conversation with other event go-ers who share similar interests. Here are a few ideas for Channel topics: First Time Attendees; Meet our Product Team; Industry Trends; Department Segments; Attendee Regions or Run Club.
- Turn on and Promote Session Channels: Similar to General Topic Channels, Session Channels are a very engaging avenue for attendees to interact with other session attendees. Have your speakers promote Session Channels as a place for extended conversation and Q&A during the session. You can also have a speaker or team member moderate the channel, monitoring questions throughout the session.
- Curate Supporting Resources into the App: Another great way to make your app incredibly valuable to your attendees is to make the app the single source of information for all event related material. If you plan on sharing any information to support key notes or sessions, link the documents to the sessions within the agenda. If you have other general event documents such as organization collateral, new product information, brand guidelines or membership benefits or create a dedicated section for resources within the app. Consider sharing relevant industry articles through a resources section. Following the event, you can gauge the items that were most interesting to your attendees based on downloads and opens and provide follow up around the most popular resources.
- Turn on Session Recommendations: Enable the DoubleDutch smart recommendation engine to recommend sessions to attendees based on the sessions they’ve bookmarked. We can automatically help surface additional, relevant sessions that may be interesting to attendees as they create their agendas.
Want to learn more about setting and measuring event goals? Click here to learn how DoubleDutch features and Event Performance measurements can be used to drive business outcomes!