The DoubleDutch platform provides several avenues to generate revenue through in-app sponsorship opportunities. Based on your event type and duration, you can to combine some or all of these into different levels of sponsorship opportunities.
Note: a sample sponsorship package description appears at the bottom of this article
A promoted post is a great way to place a sponsor's message in front of your attendees via the Activity Feed.
Promoted Post (w/ image and link) informing attendees of a special offer and driving traffic to a landing page via the "Enter To Win" link.
Promoted Post (w/ video and link) informing attendees of a drawing and driving traffic to the exhibitor's profile in the app via the "Claim at Booth" link.
Promoted Post (plain text) encouraging attendees to visit the booth
A push notification is delivered to the home screen of an attendee's device and is therefore one of the most direct ways to get a message in front of an audience. These can be sent to all attendees or segmented by groups.
Push notification directing attendees to the exhibitor booth for a chance to win a prize.
Sponsorship List App Section
If you have a group of sponsors you want to showcase, you can create a separate list of them in the app menu. We recommend using the exhibitor-type list which will allow distinct fields for info like social media sites and a logo. You can also categorize your sponsors so attendee's can view the list by sponsorship level.
Additionally, you may choose to limit the amount of content a sponsor can include based on level. For example, a lower level of sponsorship will not have a logo included in the listing.
Sponsored App Section
You can devote an app section in the menu to a single sponsor, and tapping on that section can bring attendees to a website, an internal item in the app, or to a list of items (e.g. a list of products the company offers). The menu icon for this section is typically the sponsor's logo, but we recommend setting guidelines for color and size to fit within the style of your app. If the section is placed in one of the top 4 sections of the menu, it will be added to the dock and will pin to the top upon scrolling through the menu.
A general poll will appear on the top of the Activity Feed during the time that the poll is active. Polls can be used by sponsors to create awareness and collect valuable information from attendees.
A company-related poll appears in the Activity Feed asking what the most valuable feature of the platform is.
The DoubleDutch platform can be configured to generate messages to be delivered to someone's device based on proximity and duration to Bluetooth LE Beacons.
A message that attendees will receive when they are near this booth.
A custom achievement can be used to incentivize attendees to visit a sponsor's booth, by setting the achievement to unlock upon checking in at a specific booth.
The PS4 achievement can be unlocked by posting a status update from the sponsor's booth.
Offers can be used to present your attendees with things like your company's new product offerings, exhibitor's products, and special promotions.
Promote sponsor products and services in the Offers section.
QR Hunt is a fun way to use gamification to drive engagement throughout your event. Attendees can scan QR codes and attempt to complete the scavenger hunt. Make the game even more competitive by awarding prizes for those that complete the hunt!
Set up QR codes at exhibitor/sponsor booths to as part of QR Hunt to drive attendee traffic to your exhibitors and sponsors.
Sample Package Listing:
|Sponsored App Section||1|
|Location Based Message||1||2|
(link and image)
(link and video)
|Offers||1 offer||2 offers|