6 Weeks Before
- Request content from speakers & exhibitors to use in your app (sales collateral, videos, slide decks…).
- Ask speakers & sponsors to help promote the event app (blog posts, social media…).
- Design printed and digital content for app promotion.
4 Weeks Before
- Create a unique download page for your event website (make it mobile optimized).
- Place web banners and other promotional content throughout your event website, blog, and social networks.
- Begin training your Event App Champion(s).
3 Weeks Before
- Send a dedicated email blast to attendees encouraging them to download the application.
- Promote the app in all ongoing communications (email, social media…).
- Start training on-site staff to download and use the app.
1 Week Before
- Send a final dedicated email blast with download instructions as well as educational materials (how to use the app and how it will benefit attendees).